With the holiday’s here, you may be tempted to just touch up your roots with a box of color from the drug store; however, you may not be aware of just how damaging it is to your hair. Did you know that boxed color uses the absolute highest developer when processing the color? So if you need a quick root touch-up just for the day, try Color Wow. It covers grey roots instantly without damaging your hair the way box color does. The mineral powder adheres to hair without feeling sticky, oily or stiff.